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Practical Digital Advertising Fundamentals Course
Course Type
Online (Live)
Duration:
150 minutes
Price:
300 TL
Course Dates:
February 23, 2026 - 8:00 PM
March 30, 2026 - 8:00 PM
30 Mart 2026 - 20.00
Course Summary
This course is designed for participants who want to start digital advertising from scratch or put the basics of Google Ads and Meta (Facebook & Instagram) ads into practice. Throughout the training, the fundamental workings of both advertising platforms, ad types, targeting options, budget management, and campaign creation processes will be covered. Through real campaign examples and practical demonstrations, participants will learn how to plan, manage, and evaluate the performance of digital advertising campaigns at a basic level, gaining a foundation that will enable them to conduct advertising processes more consciously and efficiently.
Who Should Participate?
This course is designed for participants interested in Google Ads and Meta (Facebook and Instagram) advertising who want to learn digital advertising from scratch with the right foundations, as well as those who have basic knowledge and aim to develop this knowledge through practical application. It offers a suitable starting point for entrepreneurs who want to consciously manage digital advertising for their own website, brand, or digital projects, freelancers who want to gain basic competence in Google Ads and Meta advertising, and students and recent graduates planning a career in digital marketing.
What Will You Learn in This Course?
The basic principles and workings of Google Ads and Meta (Facebook & Instagram) advertising systems.
This course familiarizes you with the Google Ads interface and Meta Ad Manager, as well as basic account and campaign configuration.
Different types of ads (search, display, traffic, engagement, conversion, etc.) and the purposes for which they are used.
Keyword planning (Google Ads) and audience creation (Meta) logic, along with their impact on ad performance.
Targeting options (location, device, interests, demographics, custom and lookalike audiences) and basic use cases.
Advertising budget setting, bidding strategies, and a basic cost management approach.
Key criteria to consider when creating advertising text and visuals.
Creating digital advertising campaigns based on real-world examples, evaluating performance with key metrics, and understanding fundamental optimization principles.
Requirements
You do not need any prior field knowledge to participate in this course. Basic computer skills are sufficient.
In order for you to actively participate in the training:
An internet-connected computer
A modern web browser (Google Chrome, Safari, Edge, etc.)
It is recommended that you have a medium for taking notes (digital or paper and pen).
Calendar and Certificate
The course will be conducted in an interactive live lesson format, lasting a total of 150 minutes in a single session.
February Term
Monday, February 23, 2026 – 8:00 PM
March Term
Monday, March 30, 2026 – 8:00 PM
Participants who complete the course will receive a digital certificate of achievement. Registration confirmation, session participation details, and information regarding course materials will be shared via email after registration.
Participants who complete the course will receive a digital certificate of achievement. Registration confirmation, session participation details, and information regarding course materials will be shared via email after registration.
All participants who successfully complete the course will receive a digital certificate of achievement.
Pricing and Registration
The training fee has been set at 300 TL. To pre-register, the pre-registration form on the page must be completed in full. After completing the pre-registration process, participants will receive detailed information regarding the training fee via the contact information they provided during pre-registration.
Once the course fee is paid, the registration process will be complete, and participants will have access to all the necessary information for the training process. Participants will receive comprehensive information regarding session access and other important details.
About the Instructor
The training will be delivered by Gökhan Sürmeli, founder of Webtymize Digital Agency and Webtymize Academy™, who has over 15 years of experience in the digital marketing sector. Gökhan Sürmeli personally designed the training content, ensuring each module is aligned with the latest industry trends and strategies to enable participants to succeed in real-world applications.
Frequently Asked Questions
The February term will take place on Monday, February 23, 2026, at 8:00 PM; the March term will take place on Monday, March 30, 2026, at 8:00 PM.
The course will be conducted live in a single session lasting a total of 150 minutes.
The course fee is 300 TL. After completing the pre-registration form, payment information will be sent to participants, and the registration process will be completed upon payment.
This course is suitable for those who want to start in digital advertising from scratch or put their basic knowledge into practice in Google Ads and Meta (Facebook & Instagram) advertising.
Video recordings of the course sessions will be shared with participants so that missed lessons can be made up and the content can be reviewed.
By the end of the course, participants will understand the basic working principles of Google and Meta ads and learn how to plan, manage, and optimize advertising campaigns at a fundamental level. Thanks to this knowledge, participants will be able to consciously create Google and Meta ads for their own projects or brands and gain a solid foundation in digital marketing processes.
To participate in the course, you must complete the pre-registration form on the page in full. After completing the form, detailed information will be provided via the contact details you provided during pre-registration to complete your registration process.
The digital certificate of achievement will be sent digitally to participants who complete the course.
