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Digital Marketing Specialist Applied Certificate Program
Program Type
Online (Live Class)
Duration:
1 week (3 sessions)
Price:
1.500 TL
Program Terms:
August 24–31, 2026
September 22–29, 2026
Program Summary
This is a structured, hands-on training program for participants who want to gain professional-level knowledge and application skills in digital marketing. Throughout the program, participants learn the fundamental building blocks of digital marketing, current platform dynamics, and performance-oriented approaches through hands-on exercises. The knowledge gained is put into practice through real-world scenarios, guided exercises, and project-based assignments.
This program, conducted in a live classroom setting, aims not only to impart theoretical knowledge but also to equip participants with the perspective to plan, implement, and evaluate digital marketing processes. By the end of the program, participants will possess a fundamental expertise in digital marketing, enabling them to effectively utilize this knowledge in their own projects, agency processes, or career paths.
Who Should Participate?
This program is designed for participants who want to improve their skills in digital marketing, combine theoretical knowledge with real-world applications, and gain learning experience in an agency environment. It offers a holistic development process for those who want to learn digital marketing not just at a conceptual level, but through real business processes.
Students and recent graduates who want to experience how digital marketing disciplines are planned, implemented, and evaluated through practices carried out within an agency; entrepreneurs who want to gain a professional marketing perspective for their own brand, venture, or project; and participants who aim for a career in digital marketing and want to get to know agency dynamics closely will directly benefit from this program.
What Will You Learn in This Program?
- The ability to understand all the fundamental components of the digital marketing ecosystem (SEO, ad management, content, and performance) in relation to each other.
- Experience how digital marketing processes are planned and managed through the workings of a real agency.
- Learn the campaign logic, targeting structure, and basic optimization approaches for SEO, Google Ads, and Meta ads through practical application.
- Ability to set goals, develop strategies, and interpret results for digital campaigns.
- Experience working with real-world scenario logic thanks to the applications guided by the agency.
- The habit of correctly reading and evaluating the essential tools and metrics used in digital marketing projects.
- Creating a personal development file (portfolio-like outputs) with the work produced during the program.
- Internships provide a foundation supported by practical experience for junior positions and career launch.
- A work discipline that enables participants to apply the knowledge and skills gained at the end of the program to their own projects, freelance work, or agency environments.
What Will You Learn in This Program?
Students who successfully complete the program and meet the evaluation criteria will be considered for the Experience and Development Program in accordance with the semester-specific quotas.
The Experience and Development Program is conducted on a voluntary basis to support participants in developing the knowledge and skills they have acquired, to enable them to closely observe project processes, and to help them gain practical experience.
Participants who successfully complete the program will receive a Certificate of Completion. In addition, a personalized Letter of Recommendation will be prepared, reflecting the participant’s performance, development, and key achievements throughout the program. This letter can be used as a reference to support the participant’s educational background when applying for internships and jobs during their career journey.
Requirements
Prior professional experience in digital marketing is not required to participate in this program. The program is structured to progress from a basic level to a practice-based approach.
Since the program offers a participant-focused rather than an audience-focused structure, active participation in the learning process is crucial for maximizing the benefits of the program.
Program Schedule
The Practical Certificate Programme in Digital Marketing will be delivered through one week of live, interactive online classes. The programme is structured around live lessons and practical exercises designed to guide participants through the learning process step by step.
The schedule for the live sessions to be held as part of the program is as follows:
August Term
Monday 24 August 2026 – 8.30 pm | 2 hours
Wednesday 26 August 2026 – 8.30 pm | 2 hours
Monday 31 August 2026 – 8.30 pm | 2 hours
September Term
Tuesday, September 22, 2026 – 8:00 PM | 1.5 hours
Friday, September 25, 2026 – 8:00 PM | 1.5 hours
Tuesday, September 29, 2026 – 8:00 PM | 1.5 hours
Program Fee and Registration
The program fee is 1,500 TL. To begin the registration process, you must complete the registration form on this page in full. After successfully submitting the form, you will be redirected directly to a secure payment page where you can safely make your payment using a credit or debit card.
Once the payment process is successfully completed, your registration will be finalized. Prior to the program, your login credentials for the Student Portal will be shared with you. You will be able to access session links and program content through this portal.
About the Instructor
The program will be delivered by Gökhan Sürmeli, founder of Webtymize Digital Agency and Webtymize Academy™, who has over 15 years of experience in the digital marketing sector. Gökhan Sürmeli personally designed the program content, ensuring each module is aligned with the latest industry trends and strategies to enable participants to succeed in real-world applications.
FAQs
The program's September session will begin on September 22, 2026, and end on September 29, 2026.
The program is structured to last one week and will be delivered in a practical and interactive manner, comprising a total of three live class sessions.
Students who successfully complete the programme are eligible to receive a Certificate of Achievement, whilst a personalised Letter of Recommendation is prepared for those students deemed suitable based on their performance throughout the programme and the assessment criteria. Both documents are made available via the ‘Achievements’ section of the Student Portal at the end of the programme. Furthermore, students who meet the assessment criteria will be considered for the Experience and Development Programme, which operates on a voluntary basis, subject to termly quotas.
The program fee is 1,500 TL. After you fill out and submit the registration form on this page, the system will redirect you directly to a secure payment page where you can safely make your payment using a credit or debit card. Your registration will be confirmed once the payment is complete.
This program is designed for students, recent graduates, freelancers, and professionals aiming to advance their careers in digital marketing, who want to apply their existing knowledge and experience agency work dynamics.
By the end of the program, participants will gain the ability to plan digital marketing processes end-to-end, develop and implement strategies from an agency perspective. Through real-world scenarios and practical exercises, the knowledge acquired will be brought to a level where it can be directly used in participants' own projects, agency environments, or professional business processes.
To register for the program, you must complete the registration form on this page in its entirety. Once you have successfully submitted the form, the system will automatically redirect you to the secure payment page so you can complete your payment.
