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Practical Certificate Program in Sales and Business Development
Program Type
🔹Online
🔹Live
Duration:
🔹3 Weeks
🔹3 Sessions
Packages:
🔘 Standard
➕ Plus
👑 Pro
Program Term:
October 14 – November 4, 2026
Program Summary
This is a structured, hands-on program designed for participants who wish to gain professional-level knowledge and practical skills in sales and business development. Throughout the program, participants learn—through hands-on exercises—how to correctly identify potential customers, establish effective sales communication, analyze customer needs, and convert sales opportunities into successful business outcomes.
Throughout the training, fundamental sales processes—such as customer research, lead generation, sales calls, needs analysis, proposal preparation, objection handling, negotiation, closing the sale, and customer relations—are addressed through real-life scenarios from the perspectives of business development, new customer acquisition, opportunity development, and strategic business relationships. Through guided exercises, case studies, and project-based work, the program aims to enable participants to apply the knowledge they have gained to real-world sales and business development processes.
Who Should Participate?
This program is designed for participants who wish to specialize in sales and business development, learn professional sales processes through hands-on experience, and gain hands-on experience with the entire process—from customer acquisition to closing the sale. It offers a comprehensive development process for those who want to learn about sales not merely as the act of offering a product or service, but as an integrated process that involves understanding customer needs, communicating effectively, creating value, and developing sustainable business relationships.
Students and recent graduates aiming for a career in sales and business development; professionals working in sales, business development, customer relations, or sales teams who wish to enhance their skills; and entrepreneurs and business owners looking to grow their own business or startup, acquire new customers, and develop business opportunities will directly benefit from this program. In addition, the program offers a comprehensive development opportunity for all participants seeking to gain a professional perspective on customer acquisition, sales processes, and business development.
What Will You Learn in This Program?
- The ability to understand the fundamental building blocks of sales and business development processes—including customer analysis, lead generation, sales opportunities, communication, and relationship management—as a cohesive whole
- Gain hands-on experience in how the end-to-end sales process—from identifying potential customers to closing the sale—is planned, managed, and executed
- The ability to accurately analyze the target customer base, qualify potential customers, and develop effective customer acquisition strategies
- The ability to establish professional sales communication, identify customer needs by asking the right questions, and present a value proposition tailored to those needs
- Hands-on experience applying proposal preparation, pricing, objection handling, and negotiation processes through real-world sales scenarios
- The ability to track sales opportunities, manage customer relationships, and systematically advance through the various stages of the sales process
- The ability to identify and evaluate new customers, markets, partnerships, and business opportunities from a business development perspective
- The ability to track, analyze, and improve sales processes using CRM, the sales pipeline, and key sales performance indicators
- Developing a professional work ethic that enables participants to apply the knowledge and skills gained at the end of the program to corporate sales teams, agencies and the service sector, their startups, freelance work, or their own businesses
- Junior positions in sales, business development, customer relations, and commercial operations, and gaining practical skills for career starters
Programme Outcomes and Packages
Students who successfully complete the programme gain practical experience in their field by reinforcing the knowledge they have acquired through practical exercises. Through the work undertaken and the feedback received during the programme, they have the opportunity to develop their knowledge and skills. The Certificate of Achievement and personalised Letter of Recommendation offered as part of the programme are awarded to students who meet the assessment criteria.
The Standard Package provides access to all programme content via the Student Portal and feedback support for practical assignments throughout the duration of the programme.
With the Plus Package, you will continue to have access to all programme content via the Student Portal for an additional 7 days after the programme ends, receive feedback on practical assignments, and have the opportunity to submit and have your work assessed for a Certificate of Achievement and a Letter of Recommendation.
The Pro Package includes all the benefits of the Plus Package, plus a program schedule and mentoring support during the 7-day extension period.
Requirements
There is no requirement to have prior professional experience in sales or business development to participate in this program. The program is structured to progress from the basics in a hands-on manner.
Since the program will cover topics ranging from the fundamentals of sales and business development to customer analysis, lead generation, sales communication, needs assessment, proposal development, negotiation, and sales process management, you are not expected to have prior technical or industry-specific expertise.
Program Schedule
The Practical Certificate Program in Sales and Business Development will be delivered through live and interactive online classes. The programme is structured around live lessons and practical exercises designed to guide participants through the learning process step by step.
The schedule for the live sessions to be held as part of the program is as follows:
Wednesday, October 14, 2026 – 8:30 p.m. | 1.5 hours
Wednesday, October 21, 2026 – 8:30 p.m. | 1.5 hours
Wednesday, October 28, 2026 – 8:30 p.m. | 1.5 hours
Program Fee and Registration
The program fee ranges from 2,500 TL to 4,500 TL, depending on the package you choose. To begin the registration process, you must complete the registration form on the page in full. After successfully submitting the form, you will be redirected directly to a secure payment page where you can safely make your payment using a credit or debit card.
Once the payment process is successfully completed, your registration will be finalized. Prior to the program, your login credentials for the Student Portal will be shared with you. You will be able to access session links and program content through this portal.
About the Instructor
The program will be delivered by Gökhan Sürmeli, founder of Webtymize Digital Agency and Webtymize Academy™, who has over 15 years of experience in the digital marketing sector. Gökhan Sürmeli personally designed the program content, ensuring each module is aligned with the latest industry trends and strategies to enable participants to succeed in real-world applications.
FAQs
The program's standard schedule has been set for October 14–November 4, 2026.
The program is structured to last 3 weeks and will be conducted in a hands-on and interactive manner, featuring a total of 3 live sessions.
By successfully completing the program, you will reinforce the knowledge you’ve gained through practical exercises and gain hands-on experience in your field. If you meet the evaluation criteria, you will be eligible to receive a Certificate of Completion and a personalized Letter of Recommendation.The benefits offered for the program expand depending on the package you choose. The Standard Package provides access to course materials and feedback support throughout the program, while the Plus Package offers an additional 7 days of access. The Pro Package includes all the benefits of the Plus Package, plus mentoring support during the program schedule and within the additional 7-day period.
The program fee ranges from 2,500 TL to 4,500 TL, depending on the package you choose. After you fill out and submit the registration form on this page, the system will redirect you directly to a secure payment page where you can safely complete your payment using a credit or debit card. Your registration is confirmed once the payment is processed.
This program is designed for students, recent graduates, professionals working in sales and customer relations, entrepreneurs, and participants aiming to advance their careers in this field—those who aspire to a career in sales and business development, wish to apply their existing knowledge and experience in a practical setting, and want to gain hands-on experience with professional sales processes and the dynamics of business development.
By the end of the program, participants will gain the skills to manage sales and business development processes from start to finish, identify new sales opportunities by accurately analyzing potential customers, and conduct professional sales communications. Through real-life scenarios, case studies, and hands-on exercises, the knowledge gained is translated into practical skills that participants can directly apply in their sales teams, business development processes, their own ventures, or their professional careers.
To register for the program, you must complete the registration form on this page in its entirety. Once you have successfully submitted the form, the system will automatically redirect you to the secure payment page so you can complete your payment.
Once you have completed the registration form, you will be directed to the payment stage, where you can complete your payment by selecting your preferred package.
